Hair Straightener Litigation

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Hair Relaxer Lawsuit Signed Cases

Chemical hair straighteners (also known as hair relaxers) make curly or kinky hair straight. Medical research also shows their frequent use increases female users’ risk of developing uterine, ovarian, and breast cancers. If your firm is interested in growing your practice to include clients whose cancers may have been caused by chemical hair straighteners, ZeroRisk Cases®  can help.

We go beyond conventional digital marketing

We offer two different levels of Top-Quality chemical hair straightener signed cases.

    • Standard cases come with a signed retainer and other documents requiring a signature.
    • ZeroRisk Signed Retainer Cases come with medical records and evaluations. If the prospect does not meet the criteria or decides not to pursue the case, we will replace them at no additional cost.  ZERO RISK TO THE ATTORNEY!

How Do We Obtain Chemical Hair Straightener Cases?

AI-based Behavioral Intent Targeting creates exclusive leads from Facebook, TV, Instagram, YouTube, Hulu, Connected TV/OTT (Over The Top), and data mining using our proprietary strategy and software. Our targeting puts effective advertising in front of women actively tracked online as behaving as if they’re coping with the consequences of cancer caused by chemical hair straightener use.

Higher-quality cases lead to higher settlement awards.

What are chemical hair straighteners?

Hair is made of the protein keratin. It contains molecules known as sulfides. Sometimes these molecules pair, creating a disulfide bond. Each bends hair as those molecules reach towards each other. The more disulfide bonds, the more the hair coils.

Chemical hair straighteners use a chemical solution to dissolve those bonds, altering the hair’s structure. They “relax” curls and straighten hair. These solutions can include many toxic and potentially cancer-causing chemicals, including:

  • Lye
  • Formaldehyde
  • Cyclosiloxanes
  • Parabens
  • Sodium hydroxide
  • Diethanolamine
  • Phthalates
  • Benzophenone-3
  • Triclosan

These chemicals can damage the hair and chemically burn the scalp, where chemicals may enter the body.

Why are Chemical Hair Straighteners Hazardous?

Medical studies show frequent use increases the risks of developing uterine, ovarian, and breast cancers.

  1. Uterine Cancer

The National Institutes of Health (NIH) announced that frequent users faced a sharply higher risk of uterine cancer than those who don’t use the product. The research involved 33,497 women aged 35 to 74 who used hair care products. Their medical history and product use were followed for nearly 11 years. Researchers found 378 cases of uterine cancer in the group.

Women who stated they used chemical straighteners often (more than four times in the prior year) were nearly three times more likely to develop uterine cancer compared to those not using the products. While 1.64% of the women who never used this product developed uterine cancer, 4.05% of frequent users developed the condition.

Uterine cancer cases are about 3% of all new cancer cases. It’s the most common female reproductive system cancer, with about 65,950 new cases last year. Incidence rates are increasing in the US, especially among Black women, who are more likely to use chemical hair straightening products.

  1. Ovarian Cancer

Chemical hair straightener use also increases the risk of developing ovarian cancer, according to a study in the Carcinogenesis journal in September 2021. This study involved 40,559 women who were 35 to 74 years old. They were followed for ten years, and 241 were diagnosed with ovarian cancer. Those who used the product frequently (more than four times during the previous year) had a greater chance of developing the disease.

About 21,000 women in the country were diagnosed with ovarian cancer, the deadliest reproductive cancer. The study states, “Notably, frequent use…of straighteners was strongly associated with ovarian cancer, compared to never use.”

  1. Breast Cancer

A 2021 study published in the Carcinogenesis Journal stated Black women using lye-based relaxers at least seven times a year for more than 15 years had about a 30% increased risk of developing breast cancer compared to those using it less frequently.

Researchers examined data compiled from the medical diagnoses of 50,000 Black women over 25 years. From 1997 to 2017, nearly all (95%) reported using lye-based relaxers, with 2,311 developing breast cancers.

Are Parties Being Held Accountable?

Lawsuits are being filed by women suffering from cancers that are connected to chemical hair straightener use.

One plaintiff, Missouri uterine cancer survivor Jennifer Mitchell, is suing L’Oreal SA in federal court in Chicago. The lawsuit, filed in October 2022, claims her cancer was caused by her use of the French cosmetic company’s hair-straightening products.

She states she was diagnosed in 2018, after starting using the defendant’s products when she was ten in 2000. Mitchell seeks money damages and medical monitoring, according to Reuters. Her attorney claims they have other clients with similar claims.

Mitchell, who is Black, states L’Oreal deliberately marketed its chemical hair straighteners to Black women and girls. The company failed to warn users of risks, despite their knowledge their products contained potentially dangerous chemicals since at least 2015.

How We Can Help Build Your Chemical Hair Relaxer Docket

Whether you want these claims to increase your caseload or you want them to be a significant part of your personal injury practice, ZeroRisk Cases® can help. Our cutting-edge AI-based Behavioral Intent Targeting can provide your firm with a consistent number of exclusive signed cases.

ZeroRisk Cases® makes it easier for you to build your Chemical Hair Relaxer docket:

  • Campaigns are easily scaled up to generate more claimants
  • Leads are qualified, so you won’t waste your time with people who’ll never be your clients
  • We confirm their contact information
  • Our trained paralegals evaluate these leads

These people are seeking legal help, so you won’t waste your time and money on ineffective marketing.

How Does Our Process Work?

We generate interest in people seeking legal help because of cancers caused by chemical hair straighteners. We’ll supply you only clients committed to obtaining legal representation:

  • They respond to our media advertising by filling out an online contact form or calling us
  • A lead specialist will talk to them and verify their information
  • If the lead qualifies, we walk them through signing your retainer and supporting documents by eDoc
  • Only your firm will get these signed cases

How Do We Confirm These People Are Right for You?

If you’re seeking plaintiffs with high-value cases, our Signed Chemical Hair Straightener Cases are unmatched in attention to detail and quality. We will discuss their product use, diagnosis, injuries, prognosis, and treatment with them.

When an attorney uses ZeroRisk Cases® for Chemical Hair Straightener Signed Cases, we provide professional intake services to sign clients up who meet your exact criteria using our in-house trained specialist.

ZeroRisk Cases® does this work, not you.

What’s the Next Step to Get Signed Chemical Hair Straightener Clients?

Your firm faces many hurdles when finding potential chemical hair straightener clients. Do you have the marketing knowledge or the money necessary to start an effective campaign that will attract prospective clients not just “kicking the tires” but are committed to retaining you and taking legal action?

If your firm wants these cases, ZeroRisk Cases® can provide you with profitable, quality cases from women who want to pursue legal action. Save the money and time you would’ve used for ineffective, in-house marketing and advertising that would probably provide you with disappointing results. We’ll do the work for you and you’ll get potential clients who are signed up for legal representation.

Find Those Injured by Chemical Hair Straighteners Who Are Looking for Legal Help

Thousands of women could suffer from cancers due to their chemical hair straightener use.

ZeroRisk Cases® can reach future clients ready and willing to retain your legal services.

We help a limited number of law firms. Would you like to be one of them?

Why You Should Select Us As Your Mass Tort Case Acquisition Agency

Get started before your competitors do. There are only so many clients we can serve.



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