Nursing Home and Elder Abuse Leads and Signed Cases
There are thousands of lawsuits pending against nursing homes and assisted living facilities with more being filed every day. There are many reasons why they’re a frequent target of insurance and legal claims, which could be settled or receive a jury verdict from thousands of dollars to more than a million. If your firm is trying to attract nursing home and elder abuse cases, ZeroRisk Cases® can help.
The numbers are staggering
There were 15,600 nursing homes in the US as of 2016, according to the federal Centers for Disease Control and Prevention (CDC). Nearly 70% of these facilities were for-profit ventures. They had 1.7 million beds filled, on average, by 1.3 million elderly and disabled residents (which is about the population of Dallas, the ninth-largest US city).
The Pennsylvania Health Care Association states that,
- Most of us will require long-term services and supports in our lifetimes, including assistance with daily activities, due to a physical or cognitive impairment like Alzheimer’s disease
- About 70% of people currently turning 65 will need long-term during their lives for an average of 3 years
- The annual amount spent on long-term care in the US (not counting unpaid family caregiving) is nearly $275 billion
The CDC also estimates:
- There were 12,200 home health agencies in 2016
- 4,455,700 patients were discharged from their services in 2015
- At least a quarter of service users had Alzheimer disease or other dementias, arthritis, heart disease, or hypertension
- Compared to those in adult daycare facilities and nursing homes, those getting care at home needed more hospital stays and emergency department visits
Why are nursing homes and home health providers being sued?
Nursing homes have a legal obligation to keep residents reasonably safe. Many facilities can’t live up to that standard.
Those needing help are often physically fragile, so it’s easier for them to suffer severe injuries than the general population. Large numbers of them are not mentally competent due to dementias or psychiatric issues so they need constant supervision, something that’s often missing.
The nursing home industry generally has low-profit margins so many operators skimp on expenses that could make residents safer, especially payroll. These facilities will keep the number of employees small, increasing workload and try to keep pay rates down. There are high rates of employee turnover as a result. Overwhelmed employees make mistakes, commit negligence and often, management sees this as the cost of doing business.
Those living in nursing homes are extremely vulnerable to physical, sexual, and financial abuse. People who enjoy abusing others or see financial exploitation as a way to supplement their income may be attracted to working in a nursing home. Without job applicants being screened and employees without enough supervision, resident abuse can become common
What is harming elderly residents?
The basis for nursing home and home health agency lawsuits is only limited by the negligent and intentional acts of those responsible for the suffering of the elderly and disabled who rely on them to keep them healthy and alive.
- Falls: Nursing home records may not accurately indicate the resident’s risk of falling, and employees may not correctly supervise fragile residents enough when they walk. Floors may not be clear, making a fall more likely. If a resident falls the injuries can be severe, disabling and sometimes fatal
- Bedsores or pressure sores: These are areas of the body that break down under the weight of the resident if he or she isn’t physically moved often enough. They are more common when a resident is wheelchair or bed-bound. These sores can be difficult to heal and result in life-ending infections. If the person is in one position long enough, the flesh can be worn down to the bone
- Medical malpractice: Seriously ill residents don’t recieve proper medical care. There may be delays in the resident getting needed medical care or hospitalization, so conditions last longer, become more severe and possibly ending the resident’s life. Medication mistakes are common. Residents may not get what they need, too much or too little medication or receive a one which should be given to someone else
- Physical and chemical restraints: To make them more manageable, residents with dementia or who tend to wander may be improperly physically restrained or given medication that leaves them barely able to move. This treatment can cause physical and emotional harm
- Emotional, physical, and sexual abuse: Residents are often preyed upon by employees who will yell at, berate and humiliate them in front of others. They may be pushed or hit by employees. Sexual abuse could be committed by other residents if there isn’t enough supervision and sexual predators on the payroll will take advantage of residents.
- Financial abuse: This can range from stolen cash and personal items to using manipulation and threats of violence to access large amounts of cash in bank accounts and retirement savings. Mentally incapable residents may be given documents to sign by employees, giving them access to money and property
- Insecure facilities: If security isn’t tight enough, criminals could enter a nursing home, steal from residents, and sexually abuse them. If a wandering resident can leave a building and the nursing home’s grounds, it could result in serious injuries or death.
How we can help your nursing home litigation practice grow
You can spend a lot of money on marketing and advertising. But if not done correctly, you may not get much in return. Traditional advertising (billboards, print, and broadcast media) require substantial spending and are in the background of our busy lives. When’s the last time you focused on a radio ad?
Effective internet marketing is sophisticated and expensive. Getting your website high enough on search results to attract any attention could take a lot of time and money.
You can bid to have your ad or web page appear high on search engine results but, depending on your area, they could be costly. Content and social media marketing can improve your “organic” (non-paid) search results, but they too could take a long time before they work and cost substantial amounts of money. Search engines algorithms constantly change so a successful campaign can suddenly fade and you have to start over again.
How do you compete against other firms to get quality, profitable nursing home and elser abuse cases? You hire ZeroRisk Cases.
A key to a law firm’s profitability is controlling costs.
- Mass media advertising campaigns are very expensive. They may result in no new cases.
- Internet and social media marketing are more focused, but it’s costly. If you want to rank highly in search engine results, you’ll be engaging in protracted search engine optimization and content marketing battles with possibly dozens of other law firms.
Avoid these hassles and the expense of potentially fruitless marketing and advertising campaigns and connect to potential clients ready, willing, and able to retain your services. Instead of placing bets in a marketing and advertising gamble, hoping you’ll get clients, use our service to deliver leads to your firm.
We put our energy and expertise into obtaining the highest quality leads for you.
We focus our advertising efforts on TV, radio, organic SEO (Google, Bing, Yahoo), Google Maps, Google Ads, Bing, Facebook and Instagram, but depending on your ideal client profile, we may turn to other platforms. Unlike other mass tort ad agencies, we have experience with a number of different ad platforms, so we can use just the right one to get the job done. We focus on mobile marketing, utilizing Voice Search, to capture some of the best and highest converting leads.
We also use remarketing and behavioral targeting in our lead generation campaigns. Remarketing and behavioral targeting allow us to target the right people at the right time with the right message to get them on the phone.
Our latest technology utilizes our proprietary software that enables us to data mine information through third party vendors, resulting in cases where leads have been matched with their medical histories, diagnosis, drug prescription and treatments with exposure or usage of a caustic drug or chemical. This significantly reduces the cost of acquisition and provides a much higher value clients; one that has proof of diagnosis; and proof of treatment.
We limit the number of law firms we work with so it’s critical to us we create very solid client relationships and provide clients for them for years to come. We are very responsive and offer small intro orders for leads without contracts. We want you to work with us because of the quality of our leads, not due to a contractual obligation.
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